BTS has announced a large-scale project that expands the entire city of Seoul into a cultural experience space. Following the 'BTS Comeback Live: ARIRANG' held at Gwanghwamun Square to celebrate the release of their fifth studio album 'ARIRANG,' 'BTS THE CITY ARIRANG SEOUL' (hereinafter 'The City Seoul') will take place from March 20 to April 12.

'The City Seoul' features experiential content combining music and media, along with installations harmonizing with the urban landscape throughout Seoul. On March 20, the release date of BTS's new album, major landmarks in Seoul such as Sungnyemun and Seoul Tower (formerly Namsan Tower) will be decorated with media facades. In this process, modern media expressions are added to cultural heritage sites like Sungnyemun, creating symbolic scenes where tradition and the present coexist. This is expected to serve as an opportunity to re-highlight the value of Korean cultural heritage worldwide.

At Yeouido Hangang Park, a lounge-style program sharing and enjoying BTS's music will operate until March 22. Afterwards, in April, stone walls, staircases, and street trees in downtown Seoul will be transformed into exhibition spaces, where BTS's song lyrics will be expressed through media productions using light and video.

Big Hit Music stated, "During 'The City Seoul,' we collaborated with the Seoul Metropolitan Government to create programs that allow both tourists and citizens visiting Seoul to experience culture and art in new ways and enjoy BTS's comeback in a multidimensional manner." Additionally, partnership events linked to various fields such as F&B and mobility will be prepared.

BTS received great responses with 'BTS PERMISSION TO DANCE THE CITY - LAS VEGAS' in Las Vegas, USA, in April 2022, and 'BTS THE CITY in BUSAN' in Busan in October of the same year. 'The City' has established itself as an 'urban play park' that expands fan experiences by offering various attractions and events throughout the city.

Detailed schedules and program information for 'The City Seoul' will be announced later through the global superfan platform Weverse on the BTS channel. 'BTS THE CITY ARIRANG' is planned to start in Seoul and then sequentially expand to major cities worldwide.

This project by BTS focuses on making Seoul a cultural hub and providing new experiences for fans. The Seoul Metropolitan Government expects that collaboration with BTS will further enhance the city's cultural value and contribute to revitalizing tourism.