Jung-hoo Lee has been selected as the new house ambassador for the luxury watch brand TAG Heuer.

TAG Heuer stated that since his professional debut in 2017, Jung-hoo Lee has established himself as a representative player of Korean baseball and has now proven his value on the Major League stage as well. They explained that his relentless passion, discipline, and attitude of challenging goals perfectly align with the brand's philosophy of "Designed to Win."

Jung-hoo Lee revealed his determination for the new challenge by sharing a photo of his batting stance along with the message "Designed to Win." He is emerging as a leading player, consistently performing not only in Korean baseball but also in Major League Baseball.

Meanwhile, Jung-hoo Lee is set to lead the South Korean national team as captain in the 2026 World Baseball Classic (WBC). Manager Ji-hyun Ryu praised him as "the most advanced player currently representing South Korea" and expressed confidence in his leadership. In Major League Baseball with the San Francisco Giants, he is gaining attention by forming a powerful batting lineup alongside the "hitting machine" Luis Arraez.

Jung-hoo Lee is loved by fans both domestically and internationally for his outstanding skills and sincere attitude, and his selection as a TAG Heuer ambassador is expected to lead to even more diverse activities.