The film "If We" meets overseas audiences. This movie tells the story of former lovers Eun-ho (played by Koo Kyo-hwan) and Jung-won (played by Moon Ga-young) who coincidentally reunite on a flight to Korea and confront their past feelings. Released on December 31 last year, the film received great acclaim from audiences due to the outstanding performances of the actors and the delicate direction of director Kim Do-young.

Since its release, "If We" has climbed the box office rankings, holding the number one spot for three consecutive weeks. It surpassed the break-even point within 13 days of release, and the cumulative number of viewers has exceeded 2.5 million to date. This film broke the 2 million audience mark in the romance genre for the first time in seven years since "Crazy Romance" in 2019, proving the commercial potential of the romance genre.

The film was sold to nine countries including North America, Japan, Taiwan, Singapore, Mongolia, Indonesia, Vietnam, Malaysia, and Brunei before and after its release. It premiered first in Taiwan on January 16, followed by Singapore on the 22nd, and North America on the 23rd. It is scheduled to be released sequentially in Southeast Asian and Asian countries including Indonesia.

One of the key factors in this overseas sales success is the influence of lead actress Moon Ga-young as a global icon. Moon Ga-young has attracted overseas viewers through major works on global OTT platforms such as the dramas "True Beauty," "The Devil Judge," and "Seocho-dong." Additionally, she exerts influence in both content and brand aspects as a global brand ambassador and a Korean Wave promotional ambassador.

The fact that this is Moon Ga-young's first leading role in a romance film is creating positive synergy in the overseas market, raising expectations among international audiences for the work. "If We" is expected to receive great love from overseas audiences amid this trend.

The successful overseas expansion of the film contributes to the globalization of Korean cinema and is expected to serve as an opportunity for more Korean films to gain attention in overseas markets in the future. "If We" presents new possibilities for Korean romance films and promises to deliver deep emotions to audiences.