Mingyu of the group Seventeen has made a powerful presence in the global fashion industry. According to a report released by the influencer marketing platform Lefty, Mingyu generated a media value of $9.9 million, approximately 14.5 billion KRW, at the 2026 F/W Men's Paris Fashion Week. This is the highest figure among the celebrities who attended this fashion week.

Lefty measures and announces the media value generated at each season's fashion week. This metric is calculated by comprehensively analyzing the reach, engagement, and brand exposure effects of social content and converting them into costs. It serves as one of the indicators to gauge an artist's brand power. Mingyu is currently active as a Dior ambassador and attracted global media attention by attending the "Dior Winter 2026 Men's Collection Show" held in Paris, France, on the 21st of last month (local time).

Mingyu also recorded the highest media value among on-site celebrities at the 2025 F/W Women's Paris Fashion Week last March. This is another example that proves Mingyu's brand power and influence in the fashion industry.

Additionally, Mingyu graced the digital cover of GQ Korea's February issue. In this photo shoot, he collaborated with Dior Beauty, exuding a heavy charisma and strong aura, showcasing a mature charm. This further solidifies his position in the fashion world.

Seventeen exerts strong influence not only in music but also in the fashion industry. Joshua was invited by the American luxury fashion brand Thom Browne to attend the GQ Bowl fashion show held during the U.S. Super Bowl week. S.Coups and The8 are active as ambassadors for the German luxury brand BOSS and the French luxury brand Louis Vuitton, respectively, attending major overseas fashion weeks.

Members of Seventeen stand out in the global fashion industry with their unique personalities and styles, contributing to enhancing the group's overall image and brand value. Mingyu's recent achievements play an important role in further strengthening Seventeen's position as comprehensive artists encompassing both fashion and music.

Seventeen plans to continue activities in various fields through fashion and music. They will consistently participate in various fashion events and brand campaigns, aiming to strengthen communication with global fans. Their successful activities in the fashion industry are expected to further increase Seventeen's brand power and contribute to their growth as artists.