BTS member Jungkook has been appointed as the global brand ambassador of Hublot. Hublot highly values Jungkook's originality and creativity and stated that through this collaboration, they aim to preserve the essence of both the artist and the brand while achieving a special fusion.

Since the launch of its first watch in 1980, Hublot has built an innovative brand identity through the combination of gold and rubber. In 2005, it gained more attention with the emergence of Big Bang, and recently introduced the Big Bang Original Unico. This continuous innovation has further solidified Hublot's brand identity.

Jungkook is an artist who freely crosses genres and emotions, showing traits similar to Hublot's spirit. Hublot explained that the collaboration with Jungkook is an inevitable fusion that retains the unique DNA of both brands.

Jungkook said, "When I performed 'Dreamer' with Hublot at the 2022 FIFA World Cup, I felt the moment when time and music became one. Now that I am working with Hublot, it feels like that moment has returned. I have always admired Hublot's confidence, craftsmanship, and the way it forges its own path."

Julien Tornare, CEO of Hublot, welcomed Jungkook, saying, "Jungkook is one of the most influential artists of his generation. His precision, passion, and spirit of challenging limits perfectly reflect Hublot's ethos. Hublot constantly creates, improves, and redesigns—from the fusion of materials to the sophistication of in-house movements. Jungkook is also an artist who continuously evolves, pursues new changes, and shows originality. We are honored to welcome him to the Hublot family."

This collaboration is expected to lead to new creations and innovations through the interaction between Jungkook and Hublot. Both brands will maintain their originality in their respective fields while exploring new possibilities. Jungkook's appointment as a Hublot ambassador has attracted great interest from global fans, raising expectations for future activities.

Through the collaboration with Jungkook, Hublot plans to further strengthen its brand value and secure a new consumer base. Jungkook's fanbase is vast, based on BTS's global popularity, which is expected to positively influence Hublot's marketing strategy.

Jungkook's activities as a Hublot ambassador will continue with various projects and campaigns. Hublot plans to enhance its brand image through diverse events and promotions with Jungkook. Jungkook intends to combine his musical style with Hublot's identity to create new forms of artwork and content.

This collaboration will be a new challenge for Jungkook and an opportunity for Hublot to highlight its brand innovation through working with an artist. Fans of Jungkook and Hublot's customers are paying close attention to the new experiences this collaboration will bring.

In conclusion, Jungkook's appointment as a Hublot ambassador is expected to open a new chapter of creation through the synergy between the artist and the brand. This will combine Hublot's brand value and Jungkook's artistic vision to provide a richer cultural experience.