BTS Jungkook has been officially appointed as the global brand ambassador for the Swiss luxury watch brand HUBLOT. On the 12th, HUBLOT officially announced welcoming Jungkook as their new global ambassador, stating, "A shared vision of creativity, precision, and originality. Where music and high watchmaking meet."

HUBLOT revealed Jungkook's photoshoot images through their official social media (SNS). In the photoshoot, Jungkook showcased his well-toned physique built through exercise, perfectly pulling off a white suit. He displayed a charm that combined softness and sexiness, and wearing a luxurious burgundy leather jacket, he exuded unique charisma with an intense gaze. Jungkook expressed cool masculinity with a chic yet wild aura. Silver ring earrings, lip piercings, and finger tattoos added a free-spirited vibe, harmonizing stylishly with HUBLOT's Big Bang Original Unico watch he wore.

Julien Tornare, CEO of HUBLOT, said, "Jungkook is one of the most influential artists of his generation. His precision, passion, and spirit of challenging limits perfectly reflect HUBLOT's ethos." He added, "Just as HUBLOT continuously creates, improves, and redesigns—from material fusion to the sophistication of in-house movements—Jungkook is also an artist who constantly evolves, pursues new changes, and shows originality. We are honored to welcome him into the HUBLOT family."

It was also revealed that it took nearly 18 months to finalize the contract with Jungkook, demonstrating HUBLOT's long-term commitment to recruiting him. Jungkook became the first Korean to be officially named a HUBLOT ambassador, reaffirming his global status.

Recently, Jungkook was included in the top 15 most famous people worldwide selected by the U.S. portal site AOL. Among male artists, only Jungkook and pop star Justin Bieber made the list. This is regarded as further confirmation of Jungkook's global recognition and influence.

Jungkook's appointment as a global brand ambassador shows that he has significant influence not only in music but also in fashion and lifestyle. His unique style and charm stand out in collaborations with luxury brands. The partnership with HUBLOT suggests that Jungkook will continue his activities across various fields.

Jungkook's ambassador appointment is also expected to have a positive impact on HUBLOT. The brand can maximize marketing effects by leveraging Jungkook's global fan base. Jungkook's influential image and HUBLOT's luxurious brand image are likely to form a complementary relationship.

As a member of BTS, Jungkook has gained worldwide popularity and has also distinguished himself in solo activities. His ambassador appointment is expected to serve as a catalyst for more active collaborations between K-pop artists and global brands.

News of Jungkook's HUBLOT ambassador appointment has attracted great attention from fans and the public, raising expectations for his future activities. Through this opportunity, Jungkook is expected to demonstrate his capabilities in even more diverse fields.

HUBLOT plans to strengthen its young and trendy image through Jungkook and further solidify its position in the global market. Jungkook's ambassador activities are expected to continue receiving attention going forward.