Dongkook Pharmaceutical has appointed Taehyun, a member of the K-pop group Tomorrow X Together (TXT), as the global ambassador for its dermocosmetic brand Centellian24. Dongkook Pharmaceutical stated that Taehyun's clean and healthy image aligns well with Centellian24's brand direction. Centellian24 pursues "healthy skin confidence," and it is expected that Taehyun's global influence will contribute to the brand's leap forward in the K-beauty market.

To commemorate the selection of the global ambassador, Centellian24 conducted a large-scale promotion in the North American market. From February 13 to 16, through the "Valentine's Day Best Deal" promotion on North American Amazon, key products such as Madeca Cream Time Reverse, Expert Madeca Cream Active Renew PDRN, and Madeca Matcha Pore Cleansing Oil were offered with special benefits. Following this, from February 19 to March 2, the "2026 US February Stock Up Campaign" was held on TikTok Shop, expanding touchpoints with local consumers.

Currently, Centellian24's Madeca Cream Time Reverse and Madeca Matcha Toning Peeling Gel rank high in the face moisturizer and facial peel categories on North American Amazon. They are also recording high sales rankings and views on TikTok Shop. These achievements are closely related to Taehyun's appointment as ambassador.

Efforts to target the Japanese market are also being strengthened. Centellian24 products are available in various variety shops and drugstores in Japan, and Taehyun's visuals will be unveiled at the "Qoo10 Mega Sale" event held from February 27 to March 11. On March 11, special benefits will be offered through a live broadcast.

A representative from Dongkook Pharmaceutical in charge of Centellian24 said, "Through collaboration with Taehyun, we will strengthen our position as a trusted K-dermocosmetic brand in the North American and Japanese markets." He added, "As interest in skincare among K-pop artists is increasing, we will actively communicate with global consumers through various channels and promotions."

Taehyun expressed, "I am pleased to join as the global ambassador of Centellian24, well known for Madeca Cream, Korea's representative cream," and said, "Please look forward to and show great interest in the various activities I will undertake with Centellian24."

Centellian24 plans to focus on enhancing the brand's image and credibility through Taehyun's appointment while expanding its presence in the global market.