Singer WOODZ (Cho Seung-yeon) ranked first in the 2026 Rising Singer Brand Reputation. According to the big data analysis results of the 2026 February Rising Singer Brand Reputation announced by the Korea Corporate Reputation Research Institute, WOODZ took first place, followed by Kim Yong Bin in second place and Stray Kids in third.

This analysis was conducted based on consumer behavior from January 20 to February 20. The Korea Corporate Reputation Research Institute collected a total of 44,192,941 pieces of big data on rising singer brands and analyzed them by segmenting into participation index, media index, communication index, and community index. Based on these results, the top 30 rankings for the 2026 February Rising Singer Brand Reputation were compiled.

The brand reputation index is a metric derived by analyzing the impact of consumers' online activities on brand consumption. In this analysis, WOODZ achieved first place by creating a reverse hit myth with "Drowning." Kim Yong Bin has built a strong fandom with emotional trot music, and Stray Kids continues its record-breaking streak on global charts.

WOODZ's "Drowning," released in 2023, gained significant attention through a live video performed during his military service. The song became highly popular on social media approximately one year and six months after its release.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "The WOODZ brand took first place by creating a reverse hit myth with 'Drowning.'" He added, "The second-place Kim Yong Bin brand has built a strong fandom with emotional trot, and the third-place Stray Kids brand continues its record-breaking streak on global charts."

The top 30 rankings for the 2026 February Rising Singer Brand Reputation are as follows: 1st WOODZ, 2nd Kim Yong Bin, 3rd Stray Kids, 4th RIIZE, 5th Car, the Garden, 6th Kiki, 7th Alphadriveone, 8th TWS, 9th DAY6, 10th BIBI, 11th Park Ji-hyun, 12th Park Seo-jin, 13th Enhypen, 14th Rowoon, 15th Han Roro, 16th Baby Monster, 17th Do Kyung-soo, 18th Son Tae-jin, 19th Jo Jazz, 20th Lee Chang-sub, 21st QWER, 22nd Cats Eye, 23rd X Love, 24th Jung Seung-hwan, 25th Lee Mu-jin, 26th Hearts to Hearts, 27th Kim Hee-jae, 28th Woody, 29th Ahn Sung-hoon, 30th Dayoung.

This rising singer brand reputation analysis focused on identifying growing singer brands that attract consumer interest not only among singers but also trot singers, boy groups, girl groups, and rookie idol categories. Each brand's reputation was comprehensively measured by media attention, consumer interest, positive and negative evaluations, among other factors.

WOODZ's successful achievements are attributed to his musical talent and ability to communicate with fans. Attention will continue to be paid to how his musical activities and brand value evolve in the future.