In the February 2026 singer brand reputation survey, BTS ranked first. The Korea Corporate Reputation Research Institute analyzed 105,145,096 pieces of singer brand big data from January 21 to February 21, 2026, evaluating consumer brand participation, media, communication, and community values. Compared to 116,391,810 pieces in January, singer brand big data decreased by 9.66%.

The singer brand reputation index is calculated by collecting brand data of singers who release preferred music, analyzing consumer behavior, categorizing it into participation value, communication value, media value, and community value, and then analyzing positive and negative ratios. This allows understanding of who, where, how, how much, and why people talk about the brand.

The top 30 singer brand reputations in February 2026 were analyzed in the following order: BTS, IVE, Lim Young Woong, Black Pink, Hwasa, WOODS, EXO, DAY6, Kim Yong Bin, Seventeen, Hanrolo, Alphadriveone, Lee Chan-won, Stray Kids, TWS, aespa, BIGBANG, Jo Jazz, Kiki, Young Tak, TWICE, Jang Yoon-jung, Jay Park, Park Ji-hyun, Park Seo-jin, Son Tae-jin, Cortis, fromis_9, RIIZE, Taeyeon.

The brand reputation index of the first-place BTS was 8,422,232, consisting of a participation index of 314,957, media index of 2,174,760, communication index of 2,587,880, and community index of 3,344,635. This is a 13.67% increase from 7,409,314 in January.

The brand reputation index of second-place IVE was 6,096,284, with a participation index of 260,003, media index of 1,704,418, communication index of 1,809,655, and community index of 2,322,208. This is a 31.18% increase from 4,647,200 in January.

The brand reputation index of third-place Lim Young Woong was 5,208,685, with a participation index of 841,662, media index of 1,515,745, communication index of 1,480,917, and community index of 1,370,362. This is a 0.44% decrease compared to 5,231,902 in January.

The brand reputation index of fourth-place Black Pink was 3,599,297, with a participation index of 171,969, media index of 721,123, communication index of 1,253,124, and community index of 1,453,081. This is a 3.23% decrease from 3,719,454 in January.

The brand reputation index of fifth-place Hwasa was 3,356,159, with a participation index of 178,257, media index of 682,006, communication index of 1,276,330, and community index of 1,219,566. This is a 45.99% decrease compared to 6,213,487 in January.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the February 2026 brand big data analysis, BTS ranked first. Analyzing the singer brand category, singer brand big data decreased by 9.66% compared to January." He added, "Brand consumption fell by 15.69%, brand issues decreased by 5.31%, brand communication dropped by 7.16%, and brand diffusion declined by 13.69%."

Director Koo also said, "BTS, preparing for a performance at Gwanghwamun Square on March 20, ranked first, and IVE, making a comeback with intensity and sexiness, ranked second. Lim Young Woong, who secured a unique position through fandom and concerts, ranked third, Black Pink, preparing a pink world with perfection, ranked fourth, and Hwasa, continuing overwhelming popularity in the music streaming field, ranked fifth."

The February 2026 singer brand reputation survey was conducted through brand big data analysis of BTS, IVE, Lim Young Woong, Black Pink, Hwasa, WOODS, EXO, DAY6, Kim Yong Bin, Seventeen, Hanrolo, Alphadriveone, Lee Chan-won, Stray Kids, TWS, aespa, BIGBANG, Jo Jazz, Kiki, Young Tak, TWICE, Jang Yoon-jung, Jay Park, Park Ji-hyun, Park Seo-jin, Son Tae-jin, Cortis, fromis_9, RIIZE, Taeyeon, Gaeko, Kang Daniel, Eilet, Sung Si-kyung, Jung Dong-won, Solji, BIBI, Red Velvet, 10CM, IU, Wanna One, Kim Junsu, Hearts to Hearts, Jang Min-ho, Park Hyo-shin, Cho Yong-pil, Davichi, NCT, Lee Soo, Baekhyun, Park Jin-young, Zico, Na Hoon-a, Car the Garden, Vibe, LE SSERAFIM, Highlight, Noajuda, Song Ga-in, Baby Monster, Kim Hee-jae, Psy, Younha, Lee Chang-sub, Jeok Jae, Oh My Girl, Roy Kim, MC the Max, NMIXX, Changmo, Ben, Jung Eun-ji, Lee Young-ji, Fifty Fifty, (G)I-DLE, Woody, Jannabi, Loco, Hwanhee, Boy Next Door, HyunA, Song Min-ho, Kang Moon-kyung, Tae, Son Bin Ah, YooA, Epik High, Chungha, Crush, Lee Mujin, QWER, Lim Chang-jung, Baek Yerin, Noeul, Kyuhyun, Heize, Lee Seung-yoon, Baek Ji-young, Lim Han-byul, and Jung Seung-hwan.