BTS member Jungkook showcased a unique style through the 2026 Spring (SP26) denim campaign with Calvin Klein. Released on February 25, the campaign centers on the theme of "an attitude living in the moment," emphasizing denim as a means of expressing personal style based on Jungkook's individuality and energy.

The direction and photography of this campaign were handled by world-renowned photographer and video director Mert Alas. He presented various worlds reflecting Jungkook's style and attitude toward life, creating a video where music and movement harmonize. Jungkook displayed his signature performance to a familiar beat soundtrack, revealing a strong presence. Additionally, the cameo appearance of Rosie Perez, an actress symbolizing New York, enhanced Calvin Klein's iconic visual storytelling.

Regarding the campaign, Jungkook stated, "The reason I love Calvin Klein jeans is because they blend most comfortably into everyday life." He shared, "The looks I wore in this campaign capture the mood of the '90s while adding a contemporary sensibility. Connecting music, dance, and fashion with the energy of the city was truly special."

Calvin Klein's 2026 Spring denim campaign features a variety of denim items. It includes denim pieces evolved with various washes and silhouettes, such as straight-fit and relaxed silhouette baggy jeans capturing '90s vibes, and newly reinterpreted trucker jackets. By pairing logo T-shirts and oversized bomber jackets, denim is elevated not only as an everyday item but also as a style icon.

This campaign with Jungkook will be released sequentially through Calvin Klein stores worldwide, the official online store, and social platforms. Jungkook's participation further highlights his role as the brand's global ambassador, and his style and energy had a significant impact on the campaign. Through this campaign, Calvin Klein plans to strengthen the brand's identity and expand communication with consumers.