EBS's "Seo Jang-hoon's Millionaire Next Door" highlights the life turnaround of Park Se-hoon. Park started by selling melons from a handcart and went on to achieve annual sales of up to 140 billion KRW in the air conditioner business. In the episode airing on the 25th, his story of building a silver town in Gangnam with a brand value of 200 billion KRW will be revealed. This silver town is the first in Korea to combine a silver town with a nursing facility, gaining attention as a residential model for the safety, health, and dignified aging of the senior generation.

Park Se-hoon holds the philosophy of "not making a single penny of profit from the silver town." After failing to enter university, he bought a handcart with just 1,500 KRW and started selling melons at the market. However, his first sale did not yield any profit. He then tried various businesses but faced repeated failures, and in 1985, he incurred massive debts due to business failure. He recalled, "I hugged my wife, who was quietly crying on the veranda, afraid the children would hear. I blamed myself."

Overcoming difficult times, Park entered the heat exchanger business, a core component of air conditioners. He read the global market trends and made appropriate decisions, receiving orders from large corporations such as Sam○ and El○. The factory operated 24 hours a day but struggled to keep up with demand. His business continued to grow, reaching annual sales of up to 140 billion KRW.

The broadcast will also reveal Park Se-hoon's home in Hannam-dong. Seo Jang-hoon commented, "It's my first time here too, but it's a very famous luxury apartment." Park revealed that "BTS RM is a neighbor," attracting viewers' interest. Inside his home are traces of love for his family and the time he has lived through.

Park Se-hoon's story shows the process of overcoming failure and achieving success. He now gives back to society and has come to understand the true meaning of happiness. His management philosophy and secrets to success are expected to deeply resonate with many. "Seo Jang-hoon's Millionaire Next Door" will air at 9:55 PM on the 25th.