BTS Jungkook showcased a masculine charm in Calvin Klein's new campaign. The theme of this campaign is 'The Attitude of Living in the Moment,' and Jungkook presented denim as a means of expressing personal style through his own style and energy.

Calvin Klein's campaign was directed and photographed by photographer and filmmaker Mert Alas. It features various worldviews reflecting Jungkook's style and attitude toward life. The campaign highlights denim items with different washes and silhouettes, including straight-fit and relaxed silhouette baggy jeans capturing the 90s vibe, and newly reinterpreted trucker jackets.

Jungkook paired a logo t-shirt with an oversized bomber jacket, showing how denim can be styled as a fashionable item rather than just an everyday piece. He commented on the campaign, "The reason I love Calvin Klein jeans is that they blend most comfortably into everyday life. The looks I wore in this campaign capture the 90s mood while adding a contemporary sensibility. Connecting music, dance, and fashion with the energy of the city was truly special."

BTS, which Jungkook is a part of, is preparing for a large-scale world tour starting from April 9 to 11 at the Goyang Sports Complex Main Stadium. The tour will take place in a total of 34 cities with 82 shows. Additionally, BTS is scheduled to release their 5th full album 'ARIRANG' on March 20 at 1 PM.