Johnson & Johnson Korea Ltd. (Kenview) has unveiled a new integrated campaign for the mouthwash brand LISTERINE called "TO DO LIST, TO DO LISTERINE!" This campaign features the global K-POP group ENHYPEN as the APAC ambassador. The main goal of the campaign is to guide consumers to naturally incorporate an oral care routine that covers areas of the mouth difficult to manage with brushing alone, just like a daily To Do List.

The campaign will first be revealed on March 1 in Korea through TV and digital advertisements starring ENHYPEN. The ads will be broadcast across multiple channels including TV and digital platforms, followed by promotions and special merchandise giveaways. In April, outdoor advertisements will be displayed in key areas of Seoul, and a pop-up store will be operated at Olive Young Hongdae Town.

ENHYPEN holds the second-largest community membership on the global superfans platform Weverse. Leveraging their strong fan communication, they strengthened their position as a global boy group by winning the 'FANS' CHOICE OF THE YEAR' (Grand Prize) at the 2025 MAMA AWARDS. ENHYPEN's song "SHOUT OUT" was selected as the official cheering song for the South Korean national team at an international sports event, and member Sunghoon recently participated in the torch relay for this event.

A LISTERINE brand representative stated, "ENHYPEN's image, which showcases both their energy on stage and a healthy lifestyle in daily life, aligns well with LISTERINE's message emphasizing a 'daily oral care routine'." He added, "We will effectively communicate the need for oral care beyond just brushing through various content across APAC, including Korea."

The new advertisement features ENHYPEN members completing their daily 'To Do List' items such as exercise, styling, and meal management. The members check off the final item, 'oral care,' finishing their routine with LISTERINE and naturally suggesting the daily oral cleansing routine with the message, "TO DO LIST LISTERINE, wash your mouth every day!"

Filming at a Korean studio highlighted the members' bright and natural acting skills, and the shoot proceeded smoothly in a lively atmosphere. LISTERINE proposes the use of mouthwash to care for oral areas that brushing alone cannot reach and plans to carry out various activities to establish a balanced oral care routine of 'brushing + mouthwash' in the daily lives of the MZ generation.

In APAC countries, consumer engagement will be further expanded through retail and digital campaigns tailored to local characteristics, content collaborations, and UGC challenges. LISTERINE emphasizes the importance of oral health management and will continue to strive to provide consumers with better oral care solutions.