On the 26th, Dong-A Pharmaceutical announced that the new commercial for the cold medicine brand 'Panpyrin' surpassed 16 million cumulative views within three weeks of its release. This commercial features singer Lee Chan-won as the new model, focusing on intuitively conveying Panpyrin's efficacy and effects. The advertisement consists of a total of five episodes, including the 'Ending' and 'Cold Stop' versions, and was released through the official YouTube channel.

In the 'Ending' episode, Lee Chan-won expresses various symptoms such as nasal and throat colds through a trot medley, delivering the message "Quick ending for colds." The combination of Lee Chan-won's friendly image and Panpyrin's long-standing brand trust elicited positive responses from consumers.

The 'Cold Stop' episode attracted consumer attention by emphasizing the slogan "Cold stop, perfect at the pharmacy" along with visual fun using a Panpyrin model. This advertising strategy contributes to effectively communicating the product's efficacy to consumers.

Panpyrin offers a variety of product lineups tailored to different symptoms and situations. These include 'Panpyrin Q' and 'Panpyrin Night Liquid,' which are over-the-counter drugs sold at pharmacies; 'Panpyrin T,' available at convenience stores; and 'Panpyrin Time Night Flu Dry Syrup,' which is consumed like tea. These products provide consumers with a wide range of choices.

The main products, Panpyrin Q and Panpyrin Night Liquid, are produced under strict quality control at Dong-A Pharmaceutical's Cheonan factory, which is certified by the Korea Good Manufacturing Practice (KGMP) standards. This reflects Dong-A Pharmaceutical's commitment to providing safe and effective products to consumers.

A Dong-A Pharmaceutical official stated, "The new commercial featuring Lee Chan-won has surpassed 16 million views within three weeks of airing, further strengthening the brand image." They added, "We will continue various campaigns to promote Panpyrin's excellent efficacy as Korea's representative cold medicine."

The success of this commercial is expected to further solidify the position of the Panpyrin brand. Dong-A Pharmaceutical plans to continuously enhance communication with consumers and implement various marketing strategies to increase product awareness.