Group ZEROBASEONE member Sung Hanbin is actively continuing his activities on the global stage. He was recently appointed as the global ambassador for 'KCON,' a worldwide K-festival. Sung Hanbin is responsible for promoting the identity and core values of 'KCON,' which encompasses the entire K-lifestyle, including K-POP, K-beauty, K-food, and K-content.

As the first face of the 'KCON Global Ambassador,' Sung Hanbin conveys the value of KCON as a platform where global trends can be experienced. He is scheduled to attend 'KCON JAPAN 2026,' held from May 8 to 10 in Chiba Prefecture, Japan, and 'KCON LA 2026,' held from August 14 to 16 in Los Angeles, USA. Through these activities, he serves as a guide and storyteller introducing the K-lifestyle to the world.

Additionally, Sung Hanbin was selected as an ambassador for Swarovski Korea. Through this, he is expanding his influence beyond music into fashion and lifestyle. Swarovski is a global brand, and Sung Hanbin will serve as the face of this brand. This opportunity broadens the spectrum of his activities.

ZEROBASEONE is set to hold an encore concert, '2026 ZEROBASEONE WORLD TOUR 'HERE&NOW' ENCORE,' at KSPO DOME in Olympic Park, Songpa-gu, Seoul, from March 13 to 15. This concert will mark an important event concluding ZEROBASEONE's world tour. Sung Hanbin plans to further raise the group's recognition and strengthen communication with global fans through these activities.

Sung Hanbin's ambassador activities are progressing alongside the global spread of K-content. KCON is an event that introduces various Korean cultures, including K-POP, to the world, and Sung Hanbin plays a central role in spreading the K-lifestyle. This is regarded as an important activity contributing to the globalization of Korean culture.

ZEROBASEONE is a group gaining attention in the K-POP market recently, and Sung Hanbin's ambassador activities are expected to enhance the group's brand value. Through his ambassador roles with KCON and Swarovski, Sung Hanbin is solidifying his position as a K-POP artist.

The global expansion of K-content is being driven by the active activities of artists like Sung Hanbin. He plays an important role in promoting K-culture and contributes to introducing various aspects of the K-lifestyle to the world. His activities serve as a key factor in further expanding the influence of K-POP.

Sung Hanbin's ambassador activities contribute to raising the status of Korean culture alongside the globalization of K-content. As an ambassador for KCON and Swarovski, he plays a vital role in promoting various aspects of the K-lifestyle worldwide. This strengthens his position as a K-POP artist.

ZEROBASEONE plans to increase the group's recognition and enhance communication with global fans through Sung Hanbin's active activities. His ambassador activities proceed alongside the global spread of K-content and are regarded as important contributions to the globalization of Korean culture. His role in introducing various aspects of the K-lifestyle to the world will contribute to further expanding the influence of K-POP.