Group IVE's Liz has been selected as the ambassador for Matin Kim. Matin Kim, operated by the fashion brand incubator HAGOHAUS, announced Liz as the ambassador for the 2026 SS season on the 25th, releasing a photoshoot featuring her.

In the released photoshoot, Liz wore an iconic logo-coated jumper and cast a gaze over her shoulder, showcasing a strong presence. In a space contrasting with the roughly finished cake object, Liz perfectly embodied Matin Kim's signature style, naturally expressing the brand's sought-after sensibility.

Liz, as a member of IVE, is loved by fans both domestically and internationally for her solid vocal skills and unique visuals. The collaboration between Liz, who has established herself as an "MZ wannabe icon," and Matin Kim, which is expanding its influence in the global fashion market, is expected to elevate the status of K-fashion.

A representative from HAGOHAUS said, "Through the collaboration with Liz, we focused on the 'expandability of style' created by two icons with distinct colors." They added, "The combination of Liz's unique image and the brand's characteristic free and rough mood will create a powerful synergy."

Meanwhile, IVE, which Liz belongs to, released the pre-release track "BANG BANG" on the 9th and made a comeback on the 23rd with the title track "BLACKHOLE" from their second full album "REVIVE+." The second full album ranked first on major domestic music charts immediately after its release, and all tracks from the album entered the Melon HOT100, proving their strength in digital music.

Liz's selection as an ambassador is seen as a case that further strengthens competitiveness in the global market through the fusion of K-fashion and K-pop. The combination of Liz's unique style and Matin Kim's innovative design is expected to lead new fashion trends.

IVE is currently actively promoting, and Liz's ambassador activities are expected to contribute to enhancing the group's image and brand value. Liz plans to further solidify her position as a fashion icon through her collaboration with Matin Kim.

Matin Kim is strengthening the brand's identity and creating opportunities to secure new consumer groups through the collaboration with Liz. Liz's ambassador activities are expected to play an important role in Matin Kim's marketing strategy.

Besides Liz, various members of IVE are expressing their individuality and charm while communicating with fans. Liz's selection as an ambassador is also expected to have a positive impact on the overall brand image of IVE.

As the synergy between K-fashion and K-pop strengthens, the collaboration between Liz and Matin Kim is anticipated to have a significant influence on future fashion trends. Liz will continue to communicate with global fans through various activities.