Coupang Play announced that it will premiere the variety show "Kang Ho-dong's Bookstore" on March 6. This program marks Kang Ho-dong's return to solo talk shows after 13 years. "Kang Ho-dong's Bookstore" features Kang Ho-dong playing the role of the bookstore owner "Hocrates," engaging in sincere conversations with various guests.

The show will feature a wide range of guests, including top stars, influential figures who have shaken South Korea, and unexpected personalities rarely seen on variety shows. Coupang Play stated that Kang Ho-dong will lead the guests' stories in an entertaining way with his unique energetic questions.

The main poster and teaser trailer for the program were also released. The poster shows Kang Ho-dong smiling against the backdrop of a bookstore. In the poster, Kang Ho-dong's curious gaze shines among densely stacked books, emphasizing the image of "the lovely philosopher" Hocrates.

The teaser trailer introduces Socrates' famous quote, "The doors of the world are always open first to those who ask questions." Hocrates represents a unique worldview as a "cosmic being" who has explored humanity for thousands of years as a philosopher, athlete, and advisor. At the end of the video, the voice of the first guest saying, "I came to sell some books," creates tension and curiosity.

"Kang Ho-dong's Bookstore" will be released every Friday at 4 p.m. on Coupang Play. Both Coupang Wow members and regular members can watch it for free. This program is expected to provide viewers with a new resonance through Kang Ho-dong's new way of listening to people's stories.

Kang Ho-dong has experience listening to many people's stories on MBC's "Knee-Doksa" in the past. In this program, he will share guests' life stories through conversations as a bookstore owner. Kang Ho-dong's questions are sharp yet warm, likely leaving a deep impression on viewers.

Guests appearing on the show will bring their own "one life-changing book." They will answer Kang Ho-dong's questions and unfold their life stories. "Kang Ho-dong's Bookstore" is expected to become a space that explores people's lives beyond a simple talk show.

The program is receiving much attention alongside Kang Ho-dong's comeback, and viewers are curious about what questions he will ask and what stories the guests will share. "Kang Ho-dong's Bookstore" will offer viewers a new experience through Kang Ho-dong's charm and the diverse stories of various individuals.