Monsta X Jooheon has been selected as the advertising model for the skincare brand Silcures in Korea and Japan.

Jooheon expressed his thoughts through his SNS, saying, "I have become the advertising model for the skincare brand Silcures in Korea and Japan," and added, "I ask for your much interest and love, and I am grateful to Silcures for liking my skin and offering me the role as a model."

In this advertisement shoot, Jooheon wore a white shirt and outfit, gazing directly ahead while posing with the product, leaving a strong impression. The photo shoot, conducted with a refreshing solid color background and a luxurious mood concept, emphasized his healthy and clear skin, perfectly harmonizing with the skincare brand's image.

As a member of Monsta X, Jooheon showcases diverse musical talents while actively pursuing solo activities. His selection as the brand model is expected to create high synergy between his sophisticated image and healthy skin and the skincare brand.

Going forward, Jooheon will promote the brand through Silcures' advertisements and various marketing activities while continuing to communicate with fans. Through the hashtag #HowToMakeHoneySkin, he is revealing his own skincare secrets and attracting fans' attention.