tvN variety show 'Bogum Magical' delivered laughter and emotion to viewers in its fifth episode aired on the 27th. The barbershop trio consisting of Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon portrayed the process of finding value beyond simple business through interactions with customers. The episode recorded an average nationwide household rating of 3.8%, peaking at 4.6%, setting a new personal best. The average household rating in the metropolitan area reached 4.0%, with a peak of 4.8%. The 2049 male and female target rating for tvN was 1.9% nationwide on average, peaking at 2.3%, ranking first in its time slot.

On the third day of business, a crisis occurred when cutting a child customer's hair was interrupted. Park Bo-gum tested the child's patience with meticulous cutting. Lee Sang-yi attracted the child's attention with tissue magic, and with the support of part-timers Park Hae-joon and Choi Dae-hoon, they turned the crisis into an opportunity. Viewers felt a thrilling excitement during this process. After closing, Park Hae-joon cooked beef radish soup boiled in boiled pork and fish cake broth for the trio to relieve their fatigue during dinner.

On the fourth day of business, the village chief and five members of the women's association from the back village visited as customers. Park Bo-gum used a 'roll setting' strategy to design various styles and quickly finish haircuts. Moved by the story revealing the relationship between the women's association president and her mother-in-law suffering from dementia, and the warm words from customers, Park Bo-gum shed tears. Lee Sang-yi captivated customers' hearts by focusing on nail treatments. Kwak Dong-yeon learned the grandmother's jangtteok recipe, creating a warm chemistry.

That day, while Park Bo-gum trimmed the elderly chairman's hair, Lee Sang-yi went to the home of a 91-year-old grandmother to carry heavy fertilizer bags. Touched by the grandmother's passion for learning, Lee Sang-yi wrote down the barbershop's contact information, creating a heartwarming scene. The barbershop trio took photos of the grandmother customer who transformed from white hair to black hair. Park Bo-gum expressed his deep sincerity, saying, "I hope this moment will be remembered for a long, long time."

'Bogum Magical' goes beyond simple entertainment to highlight the preciousness of life and relationships, leaving a profound impact on viewers. Loved for its harmless enjoyment every episode, the program airs every Friday at 8:35 PM. Through this program, Park Bo-gum has grown closer to the residents by sharing hearts. 'Bogum Magical' features Park Bo-gum, who holds a national barber license, and his friends running a special barbershop in a remote rural village, grooming both hair and hearts.

In the previous episode, Park Bo-gum calmly handled the influx of customers thanks to the promotional effect of carp-shaped bread. He incorporated play to keep child customers from getting bored during haircuts. His synergy with colleague Lee Sang-yi shone as they successfully completed styling for a demanding customer. On the fourth day of business, neighbors from the adjacent village visited after hearing word of mouth, making the shop bustling. Park Bo-gum enhanced customer satisfaction with his exceptional roll setting skills.

Satisfied customers praised Park Bo-gum and offered warm words of encouragement. Through conversations with customers, Park Bo-gum sincerely listened and shared heartfelt emotions. The sincerity of 'Bogum Magical' left a deep impression on viewers. The program airs every Friday at 8:35 PM and continues to see rising ratings with Park Bo-gum's active participation.