Singer Roy Kim has been selected as the exclusive model for BYC, officially beginning his activities as the new brand ambassador.

Recently, Roy Kim shared on his SNS, "Hello, I am Roy Kim, the exclusive model for BYC. I will be loyal to BYC from underwear and pajamas to sportswear." He continued, "It is an honor to work with BYC, which boasts an 80-year tradition. If you have tried it, you already know the reason. If you haven't, please try it immediately," expressing his strong affection for the brand.

BYC plans to carry out various promotional activities with Roy Kim starting with the 2026 Spring/Summer (SS) new product campaign. They will especially focus their marketing on the 'All Day Long' line and functional wear targeting young consumers in their 20s and 30s.

In the photo shoot, Roy Kim appeared in a clean styling, wearing a white sleeveless T-shirt paired with jeans, standing in front of a solid-colored background and looking straight ahead. His simple yet natural pose that highlights his charm is expected to create high synergy with the brand image.

Roy Kim, who shows versatile activities not only in music but also in fashion and lifestyle, is expected to approach fans and consumers more closely through his appointment as BYC's model. He expressed his anticipation for future activities, saying, "My love for BYC is just beginning. Please give me lots of support."

Meanwhile, Roy Kim has maintained steady popularity and influence, recently ranking in the top 3 of singer brand reputation. His selection as BYC's exclusive model is expected to be an opportunity for him to communicate more broadly with the public.