Black Pink is releasing their second full-length album, 'DEADLINE,' after 3 years and 5 months. This album consists of a total of 5 tracks, including the title track 'GO,' which will be released on the 27th. Black Pink has established a unique position at the forefront of the globalization of K-pop, and expectations for this new release are high.

The members of Black Pink signed a group re-contract after their exclusive contract with YG Entertainment ended in 2023. Each member has also stood out in their individual fields through solo activities and is actively working as ambassadors for global luxury brands. They have proven their unparalleled influence by ranking among the top worldwide in the number of SNS followers.

Jisoo entered the upper ranks of the Billboard charts with her solo songs 'earthquake' and 'EYES CLOSED,' released last year. The music videos garnered over 100 million views on YouTube, attracting significant attention. She will also continue her acting career in the Netflix series 'Monthly Boyfriend,' set to be released this March.

Jennie achieved remarkable success with her first full-length album 'Ruby.' This album was selected as the 'Best Album of 2025' by Rolling Stone and ranked first in Forbes Korea's 'Korean Idol of the Year 2025.' It also achieved high rankings on Spotify and Apple Music charts, showcasing her power as a solo artist.

Rosé became the first K-pop artist to be nominated for the Grammy Awards' 'Song of the Year' category with 'Apartment (APT.).' She recently ranked first on the 2025 Global Singles Chart announced by the International Federation of the Phonographic Industry (IFPI). This is the first achievement by a Korean singer and also the first by an artist outside North America and Europe.

Lisa released her first solo full-length album last year and demonstrated a strong presence with her performance on the Sahara stage at Coachella. 'Born Again' was nominated for Best K-pop at the 2025 MTV Video Music Awards, marking her third nomination in this category at a major American popular music awards show.

Black Pink recently completed a successful world tour with 33 performances in 16 cities. They have set outstanding records in their solo activities as well and are celebrating their 10th anniversary this year. Black Pink also achieved the milestone of being the first artist worldwide to surpass 100 million YouTube subscribers.

The second full-length album 'DEADLINE' is an important work that reflects Black Pink's present, drawing attention to how the experiences and achievements gained through each member's solo activities will harmonize. Their full-group activities hold even more precious meaning for fans. The new musical narrative and impact that Black Pink will create are expected to have a significant influence on the future of K-pop.