BTS Jimin ranked first in both the "Boy Group Individual Brand Reputation" and "Idol Individual Brand Reputation" in February 2026, marking his fifth consecutive month at the top. This result proves his sustained popularity. According to data released by the Korea Corporate Reputation Research Institute, Jimin achieved first place in the "Idol Individual Brand Reputation" on February 24, marking his 32nd overall first-place ranking.

The "Idol Individual Brand Reputation Ranking" is created by analyzing big data related to the personal brands of male and female idols. Since the ranking began in December 2018, Jimin has held the top spot 32 times, setting the record for the most first-place rankings. In February 2026's "Idol Individual Brand Reputation," Jimin's brand was associated with the words "romantic," "breakthrough," and "record" in link analysis, while keyword analysis showed high proportions of "ARMY," "Who," and "Like Crazy." The positive ratio was recorded at 92.27%.

Jimin also ranked first in the "Boy Group Individual Brand Reputation" announced on February 14. This achievement marks his dominant record of maintaining first place for a total of 57 months. In February 2026's "Boy Group Individual Brand Reputation," Jimin's brand was strongly linked with the words "charming," "breakthrough," and "record" in link analysis, and keywords such as "ARMY," "Who," and "Arirang" stood out. The positive-to-negative ratio analysis showed a positive ratio of 92.94%.

Jimin announced the return of the K-pop king by ranking first in both the "Idol Individual Brand Reputation" and "Boy Group Individual Brand Reputation" immediately upon his discharge in June last year. Since then, even without official activities, he has continued to break the record for the most first-place rankings, showcasing his presence as the president of the idol world. These achievements further solidify his status within the K-pop industry.

Jimin's sustained popularity stems from his unique charm and strong bond with his fans. BTS's global fandom, ARMY, actively supports his activities, which positively influences Jimin's brand reputation.

As the importance of individual brands in the K-pop industry grows, Jimin is establishing himself as a leader. His achievements go beyond simple popularity, serving as an indicator of K-pop's globalization and cultural influence.

Jimin's records will serve as a model for future K-pop idols to pursue. His continued success is expected to receive even greater attention alongside the development of the K-pop industry.