The girl group Black Pink set a new record for the highest first-day sales by a K-pop girl group with their third mini-album, "DEADLINE." According to YG Entertainment on February 28, Black Pink's new release, which was launched at 2 p.m. (KST) on the 27th, sold 1,461,785 copies within the first 24 hours. This marks the highest first-day sales volume in the history of K-pop girl groups. Since Black Pink returned as a full group after about three years and five months, this result is analyzed as reflecting the high expectations of global music fans.

"DEADLINE" received numerous orders worldwide from the pre-order stage. Black Pink's powerful fandom and global influence contributed to setting a new milestone with this initial sales record. The album topped the iTunes album charts in 32 regions, reaching number one on the worldwide charts. The title track "GO" also secured top positions on major domestic music platforms. The other tracks gained steady popularity as well, reaffirming listeners' trust in Black Pink.

The music video for "GO" is attracting attention for its spectacular production. The grand scale and bold CG effects combine to provide an immersive experience. In particular, scenes featuring a space of light set against the backdrop of the universe and transitions across massive geological layers are praised for effectively expressing Black Pink's unique aura. The music video ranked first on YouTube's worldwide trending and rising music charts immediately after its release, surpassing 19.5 million views in less than 24 hours. Black Pink's official channel boasts about 100 million subscribers, the highest number among artists worldwide.

"GO" is a song that blends Black Pink's energy with restrained charisma and intense beats, characterized by an explosive hook and addictive melody. The lyrics convey the team's confidence and point toward a direction for reaching even greater heights. Through this album, Black Pink is further solidifying their position in the global music market.

The release of this album is regarded as an important milestone showcasing Black Pink's musical growth. Fans and listeners have high expectations for Black Pink's new musical attempts and visuals, with growing interest in their future activities. Through this album, Black Pink is expected to further establish their status as a K-pop girl group and continuously expand their influence in the global music market.