Actor Park Ji-hoon ranked first in the Rising Star Brand Reputation for February 2026 with the film 'The Man Who Lives with the King.'

According to the big data analysis results of the Rising Star Brand Reputation for February 2026 announced by the Korea Corporate Reputation Research Institute, Park Ji-hoon recorded a brand reputation index of 5,149,400, which combines participation index, media index, communication index, and community index, based on star brand big data measured from January 28 to February 28, securing first place.

Park Ji-hoon recorded a participation index of 1,143,470, a media index of 1,314,155, a communication index of 1,625,036, and a community index of 1,066,739. In particular, he showed high figures in communication and media indexes, receiving explosive attention across online and media platforms.

This achievement was greatly influenced by his immersive acting as King Danjong Lee Hong-wi in the film 'The Man Who Lives with the King,' which surpassed 9 million viewers. Park Ji-hoon received praise from both audiences and critics for his screen-dominating performance.

As news of his first-place ranking in the Rising Star Brand Reputation spread, interest in Park Ji-hoon increased in the advertising industry as well. Inquiries related to advertisements and campaigns are flooding in from various sectors such as fashion, beauty, and food and beverage. Park Ji-hoon is recognized as an actor with mass appeal and is attracting attention as the next-generation advertising blue chip.

Park Ji-hoon is set to release the TVING original series 'Becoming a Cooking Soldier Legend' in the first half of this year. Additionally, the variety show featuring Wanna One, reuniting after about seven years, is also scheduled to be released, continuing his wide-ranging activities.

[Source=Provided by YY Entertainment]