The TVING original series "Yumi's Cells" Season 3 will be released on April 13. According to confirmation on the 4th, "Yumi's Cells 3" will premiere that afternoon. This series is a romance drama that tells the story of Yumi, who eats, loves, and grows together with her cells. Season 1 aired in 2021 and Season 2 in 2022. Season 3 will be broadcast about four years after Season 2.

Kim Go-eun continues to play the main character, Yumi. The male lead is played by Kim Jae-won. In Season 3, as in the previous seasons, episodes that evoke viewers' empathy and the romance of the main characters are the central focus. The "Yumi's Cells" series has established itself as TVING's representative original content.

Kim Go-eun became widely known to the public through this work. "Yumi's Cells" is a TVING original that has gained both popular and cult followings, and after the production of Season 3 was confirmed, it attracted great anticipation from viewers. When the news of its release in 2026 was announced, the work stood out as a highly anticipated title for TVING.

After the release of Season 3, TVING plans to air the new season on tvN following the TVING early release to reach more users. Through this, TVING intends to continuously pursue a content strategy that encompasses both OTT and TV viewers. "Yumi's Cells 3" will be exclusively released on TVING on the afternoon of April 13 and then broadcast on tvN. This work is scheduled as a follow-up to "Siren." With the TVING early release followed by TV broadcast, it is expected to generate a strong response among both OTT and TV audiences.

TVING plans to continue discovering and nurturing good IPs and expanding content in various ways. This strategy is expected to contribute to attracting both TVING users and TV viewers. The airing of "Yumi's Cells 3" will serve as an opportunity to further strengthen TVING's content strategy.