Group ZEROBASEONE member Sung Hanbin is actively continuing his activities on the global stage. ZEROBASEONE is scheduled to hold their final 9-member full concert this month before their contract expires.

Sung Hanbin was recently appointed as the Korea ambassador for the K-festival 'KCON' and the modern crystal lifestyle brand 'Swarovski.' He was selected as the first face of the 'KCON Global Ambassador' and is responsible for promoting the identity and core values of the platform 'KCON,' which allows people to experience K-lifestyle as a whole, including K-POP, K-beauty, K-food, and K-content, as well as global trends.

As an ambassador, Sung Hanbin will attend 'KCON JAPAN 2026' held in Chiba Prefecture, Japan, from May 8 to 10, and 'KCON LA 2026' held in Los Angeles, USA, from August 14 to 16. Through these activities, he is expected to contribute to the global spread of K-culture.

Appointed as Swarovski's Korea ambassador, Sung Hanbin is expanding his activities beyond music into fashion and lifestyle fields. He is taking the role of the face of a global brand and exerting influence across various platforms.

ZEROBASEONE will hold an encore concert, '2026 ZEROBASEONE WORLD TOUR "HERE&NOW" ENCORE,' at KSPO DOME in Olympic Park, Songpa-gu, Seoul, from March 13 to 15. This concert will mark the finale of their world tour and provide a precious opportunity to spend time with fans. Sung Hanbin plans to further solidify ZEROBASEONE's activities through this concert.

Sung Hanbin's global activities contribute to strengthening his position as a K-POP artist, and through collaborations in various fields, he is broadening the base of K-culture. The future moves of ZEROBASEONE and Sung Hanbin's activities are expected to have a positive impact on the K-POP industry.