Singer and actress Kim Sejeong has been appointed as the global ambassador for an aesthetic brand. Kim Sejeong is loved by the public for her healthy and natural image and bright energy. She is actively engaged in various fields including music activities, dramas, variety shows, and musicals.

Last year, Kim Sejeong showcased her outstanding acting skills as the lead in MBC's Friday-Saturday drama "The Moon Flowing in the River Igang." The drama received favorable reviews from viewers and increased Kim Sejeong's popularity. These achievements contributed to establishing her presence in the advertising industry as well.

Kim Sejeong's appointment as a global ambassador was made because her healthy and positive image aligns well with the brand's values. The aesthetic brand pursues healthy beauty and plans to communicate with a diverse range of consumers together with Kim Sejeong. A representative from Rejuran stated, "We plan to communicate with more consumer groups alongside Kim Sejeong and expand brand awareness and influence overseas."

Following her appointment as a global ambassador, Kim Sejeong will carry out an advertising campaign covering TV, outdoor, and digital channels. Through this, the strategy aims to broaden contact points not only with domestic but also overseas consumers.

Starting in January, Kim Sejeong held the global fan concert "2026 KIM SEJEONG FAN CONCERT 〈The Tenth Letter〉" in Seoul, Taipei, Manila, and other locations. This concert provides an opportunity to connect with fans worldwide and contributes to expanding Kim Sejeong's global fan base. Sharing meaningful moments with her fans, Kim Sejeong continues active communication.

Kim Sejeong's diverse activities further strengthen her image and the brand's value. She plans to continue active engagement in various fields and maintain communication with the public. Her role as a global ambassador is expected to expand further through collaboration with the brand.