
The group ALL(H)OURS is making a comeback with their fifth mini-album, NO DOUBT. Released at 6 PM on the 16th, this album is both a continuation of the narrative they have built and a decisive turning point.
ALL(H)OURS solidified their team identity through their 2024 debut album ALL OURS and WITNESS. In their subsequent release, Smoke Point, they conveyed the energy of rushing toward ideals, and in VCF, they declared their intention not to follow trends but to create a new flow themselves. NO DOUBT contains the story that follows this declaration.
This album expresses the moment when a being, once shaken by external standards and evaluations, chooses not to doubt themselves. ALL(H)OURS depicts the process of awakening from being a "chosen one" to becoming a being who chooses themselves.
The recently released teaser content hints at oppression, evaluation, and escape through symbolic objects such as an auction-like space, chains and a guillotine, red lighting, and eyes shining in the darkness. The members' displayed appearances raise questions about a structure where the value of existence is determined by others.
The trailer video signals the beginning of a dark fantasy narrative. Scenes of being dragged into darkness, struggling to break free while bound in chains, and gazing at the last light symbolize a moment of awakening rather than despair. It shows that this album is not about consuming dark emotions but about the certainty that blooms within them.
The title track, DEADMAN WALKING, stands at the pinnacle of the worldview. It dramatically portrays the awakening moment of a character who, treated as a "dead being" within the system and deemed already finished, does not stop but walks forward on their own.
ALL(H)OURS breaks away from existing formulas and incorporates the idol structure itself into their narrative, presenting a new leap forward. They are gaining attention from global K-pop fans beyond Korea.
NO DOUBT will be released at 6 PM on the 16th through various online music platforms.
[Source: Provided by Eden Entertainment]



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