Singer and actor IU revealed the second campaign photoshoot for the 2026 spring season in collaboration with the jewelry brand J.ESTINA on March 5. The theme of this campaign is "Lucky Breeze," highlighting a jewelry collection that carries a special message of luck for White Day.

In the released photoshoot, IU wore a light pink dress paired with gold and silver jewelry, creating a lovely and pure atmosphere. The sky-blue background combined with IU's peach-toned skin emphasizes the bright feeling of spring. J.ESTINA's latest jewelry collection features a modern reinterpretation of the four-leaf clover design. IU added elegant charm by wearing a gold necklace shaped like a four-leaf clover and a silver necklace pavé-set with white stones.

A J.ESTINA representative stated, "The Clovia collection is jewelry that conveys luck to a loved one or oneself, proposed as a special gift to express heartfelt feelings for the upcoming White Day." This campaign carries a message signaling the start of spring, and IU's captivating visuals are drawing attention.

IU will return to the small screen in April through the MBC drama "21st Century Great Madam." Set in a 21st-century constitutional monarchy Korea, "21st Century Great Madam" depicts the fate and social status-breaking romance between the female lead, a chaebol who has everything but holds the status of a commoner, and the male lead, the king's son who has nothing. IU's comeback news is raising great expectations among many fans.

To celebrate the launch of this jewelry collection, J.ESTINA is running a White Day gift promotion. Along with the NEW collection worn by IU, the best jewelry and watch collections are offered with discounts at nationwide stores and the official Naver online mall. Consumers will have the opportunity to purchase various jewelry pieces at reasonable prices.

IU's recent photoshoot and J.ESTINA's jewelry collection convey a message of new beginnings along with the warm feeling of spring. As a muse, IU further enhances the brand's image and provides consumers with a special experience.