The group ATEEZ shared the extraordinary hardships they experienced to maintain their flawless visuals during their promotions for the new song "Adrenaline."

In the recently released ATEEZ original content "log_logbook#206," the hidden efforts members put into maintaining their long hair and unconventional hair colors were revealed.

Mingi, after cutting his long-maintained hair, shared his bittersweet feelings while recalling the management process. He confessed, "Managing long hair was truly not easy," and "I put in immense effort, such as going for hair treatments every dawn throughout the promotion period to keep the hair from getting damaged."

Notably, ATEEZ is known to have undergone a grueling schedule for this promotion, maintaining bleached long hair for about two and a half months. It is said that even with a tight schedule where they barely slept for days, they dedicated their dawn hours to hair care to show their best selves to their fans.

Fans responded to these confessions with supportive messages like, "The looks on stage weren't just made out of thin air," "It’s amazing that they went for care every dawn," and "Short or long hair, anything is great if it’s ATEEZ."

Meanwhile, ATEEZ successfully concluded their "Adrenaline" promotions, reaching new career highs and winning first place on music shows. The members warmed hearts by attributing their success to their fans, saying, "This result would have been impossible without ATINY."