Global K-POP IP studio JJ Music Group has signed a strategic partnership with Los Angeles-based creative director Anje Scrube to expand into the North American live performance market.

JJ Music Group is an entertainment company engaged in artist production, music IP development, PR, and live content business. Recently, it has been strengthening its performance, tour, and content production structure centered on North America, accelerating the overseas expansion of K-POP-based performance IP.

Anje Scrube has shared the stage with Prince, Justin Timberlake, and Meghan Trainor, participated in Chris Brown's world tour and the "Under The Influence" tour creative team, generating approximately $34.4 million in revenue in 2023. He has also worked as a creative director on major global stages and broadcasts such as Taylor Swift's "Reputation Tour," Coachella, MTV VMA, Dancing With The Stars, and The Masked Singer. Domestically, he is known as the initial choreographer director for the group ATEEZ and is regarded as a key figure connecting the K-POP and global performance markets.

Through this agreement, JJ Music Group will officially link Maestro Creative as a production partner for North American and European tours of global K-POP artists. Conversely, Maestro will handle local execution such as PR, brand partnerships, and showcase planning when global artists enter the Korean market.

Both companies aim to jointly develop a global K-POP showcase series and performance format IP, targeting the establishment of a repeatable live content platform.

JJ Music Group CEO Woo-hyun Kim stated, "This partnership is not just a simple production collaboration but a strategic alliance to jointly develop global performance IP. We will grow into a production hub connecting Korea and the United States."

[Source: Provided by JJ Music Group]