Singer Kai has begun his role as the new brand ambassador for the French lifestyle brand Lacoste.

Recently, Kai officially announced his association with Lacoste by sharing a photo holding a bouquet on his social media. In the photo, Kai is wearing a black jacket and taking a mirror selfie in a space featuring modern interior design, exuding a calm yet sophisticated atmosphere.

Lacoste stated that the perseverance and style philosophy emphasized by founder René Lacoste align well with Kai's artistic activities, which was the reason for selecting him as the ambassador. Kai is expected to create synergy with the brand image, being recognized not only for his activities with the group EXO but also for his outstanding stage performance and fashion sense as a solo artist.

Meanwhile, Kai has demonstrated excellent artistry and stage presence in various music shows and performances, and he continues to attract attention as a fashion icon. Through collaboration with Lacoste, he is expected to engage in even more diverse activities in the future.