The '2026 Busan One Asia Festival (2026 BOF with NOL)' held in Busan will take place from June 27 to 28 at the Busan Asiad Main Stadium. This event is planned as a global experiential festival combining various K-contents such as K-pop performances, beauty, fashion, and food.

Busan Tourism Organization announced the details of this event on the 10th. BOF, which started in 2016, celebrates its 10th anniversary this year and will be held under the concept of 'BEYOND 10: THE NEXT WAVE.' The main sponsor is NOL Universe. This event will provide a cultural exchange platform where fans worldwide can enjoy K-culture.

'BEYOND 10: THE NEXT WAVE' signifies a new leap and expansion toward the next decade based on the accumulated K-contents, fandom, city brand, and industrial achievements over the past 10 years. This year's BOF will be operated by combining various K-contents centered on large-scale K-pop performances. In addition to K-pop performances, various genres such as hip-hop and bands are scheduled. There will also be K-content pop-up exhibitions and experience programs, as well as K-culture talk shows linked with startup forums.

The first headliner for the 'Big Concert' held on June 28 has been announced as the group RIIZE. RIIZE is introduced as an artist symbolizing BOF's 'Next Wave' concept, receiving the evaluation of being "the most futuristic group right now." A BOF official explained, "RIIZE is the starting point of the new wave declared by BOF on its 10th anniversary and symbolizes the next chapter of K-pop."

This event will also operate a pop-up exhibition zone introducing various Hallyu contents in connection with the Ministry of Culture, Sports and Tourism's 'K-Kpop Support Project.' As global interest in K-pop and related industries grows among overseas tourists, the program is designed to allow visitors to experience various K-contents before the performances.

Official tickets for '2026 BOF with NOL' will be available for reservation in April through NOL, NOL ticket, and NOL World. Additional lineups and detailed schedules will be sequentially announced through the BOF official website, Instagram, Facebook, and other channels.

Meanwhile, on June 20 at 6 p.m., a public music performance 'Park Concert' will be held for free at Hwamyung Ecological Park in Buk-gu. This concert is planned for all generations to enjoy together and can be freely attended on-site without separate reservations.

Lee Jeong-sil, CEO of Busan Tourism Organization, stated, "Starting with the announcement of the first lineup, we plan to sequentially reveal the performing artists to raise the expectations of global K-pop fans." He added, "To celebrate BOF's 10th anniversary, we are preparing a global music festival that combines music, culture, and tourism, including not only performances but also K-content exhibitions and experience programs."