BTS V became the center of attention at the CELINE Hiver 2026 show. Although V did not attend the event in person, CELINE's official account posted photos from his photoshoot on X (formerly Twitter), creating a huge buzz. The post included the hashtags "#V #CELINE #CELINEHiver2026" and received over 109,000 likes.

CELINE held the 'CELINE Hiver 2026' collection show at Paris Fashion Week on March 7 (local time). V previewed the collection's atmosphere by sharing CELINE photos on his Instagram. In the released photos, V showcased a sharp tailored silhouette combining a black coat, crisp black shirt, and patterned tie. The photos also included an outfit pairing a double-breasted overcoat with corduroy trousers. A red CELINE scarf engraved with the phrase "Bienvenue chez nous dans l'hiver (Welcome to our home in winter)" stood out as a striking accent against the monochrome palette.

The reaction on social media was explosive. The fan account 'belbel' tweeted on X, "It seems like CELINE said, 'Taehyung, it's okay. Just take the entire collection.' His aura is so strong. He is not just an ambassador but the brand itself." Another fan responded, "It's only natural to call him 'Kim CELINE.' V is unmatched in impact, revenue, and EMV (Earned Media Value)."

Actual figures also support V's influence in fashion. Global social media analytics company Onclusive analyzed social media buzz during Paris Fashion Week among 234 celebrities and influencers, and V ranked 21st despite not attending the show in person. Fans expressed amazement at his fashion influence, saying, "He wasn't even there but still ranked 21st."

V's relationship with CELINE dates back to March 2023. Creative director Hedi Slimane appointed V as a global ambassador and gave him the title 'CELINE Boy.' Since then, they have collaborated on various projects including the Seoul popup opening, Cannes Film Festival dinner, and Elle Korea photoshoot.

When V attended the CELINE Été 2026 show at Paris Fashion Week last October, he generated an EMV of $13.1 million (approximately 1.9 billion KRW) with just two posts, ranking third among all influencers. This achievement further solidified V's influence in the fashion industry.

BTS members are set to release their full-group comeback album 'Arirang' on March 20. This album aims to strengthen communication with fans and present a new musical direction for the group. V's fashion and music activities are expected to continue attracting significant attention.