The girl group Black Pink received a warm response from fans for their large-scale promotion held in China and Japan to celebrate the release of their third mini-album, 'DEADLINE.' On the 12th, YG Entertainment announced that the offline promotion conducted in 20 cities across China in collaboration with Tencent Music Entertainment Group (TME) was successfully completed. This event was planned as the largest offline promotion ever conducted by TME.

The promotion took place in major Chinese cities in line with the album release. Key urban landmarks in Ningbo, Macau, Shenzhen, Zhongshan, Foshan, and other cities were decorated in Black Pink's signature pink color. Large wrappings and objects designed with the album concept were installed in shopping malls in major metropolitan areas with heavy foot traffic such as Beijing, Shanghai, and Guangzhou. The title track 'GO' music video was displayed on large electronic billboards, transforming the area into a Black Pink themed space.

Fans continued to visit the pop-up stores held in five cities. At Dolby House Shanghai, located in the cultural complex district of Zhangyuan in Shanghai, a space was set up where visitors could experience Black Pink's music using immersive sound based on Dolby Atmos and large screens. This space, which combined the latest sound technology with the sale of limited edition merchandise, attracted great interest from visitors.

The enthusiasm of fans continued in Japan as well. At the pop-up store held in the heart of Shibuya, Tokyo, lines formed early in the morning, and some products sold out quickly. Various events, including electronic billboard advertisements and record label promotions, were held simultaneously, receiving enthusiastic responses from fans who visited the site. Fans celebrated Black Pink's comeback by taking photos on-site and sharing them on social media.

Black Pink's third mini-album 'DEADLINE' set a new record for first-week sales by a K-pop girl group, selling 1,774,577 copies according to Hanteo Chart. It also ranked high on the UK Official Charts and the US Billboard main charts, breaking the record for the most chart entries by a K-pop female artist, once again proving their global influence.

This promotion and album release served as an opportunity to reaffirm Black Pink's worldwide popularity. It is evaluated as having contributed to strengthening communication with fans and enhancing brand value. Black Pink plans to continue strengthening bonds with global fans through various activities in the future.