Singer Sooyoung is gaining attention as the new advertising model through a collaboration with the fashion brand FILA.

Sooyoung recently revealed advertising shots taken indoors featuring a sophisticated look combining a white shirt and a black skirt on FILA's official SNS account. In the photos, she sits in front of a clean background decorated with a gray wall and a blue chair, smiling naturally. The shots also capture moments of her tying her shoelaces and taking selfies, showcasing her diverse charm.

Her calm yet elegant styling highlights her long hair and earrings, creating a simple yet refined image that effectively conveys the brand's sensibility. Especially, Sooyoung's bright and gentle expression and relaxed posture perfectly harmonize with FILA's modern fashion items, attracting consumer interest.

This advertisement sensibly expresses FILA's signature style and sportiness, and Sooyoung is expected to generate a positive synergy with the brand based on her unique natural charm. The photos and videos released through SNS are rapidly spreading among fans and fashion consumers, becoming a hot topic.

Sooyoung continues to expand her activities in various fields beyond music, communicating with the public. Her participation in this FILA advertisement is also expected to further strengthen her position as a fashion icon.