The global supergroup BTS spread the traditional Korean folk song "Arirang" to the world through the animation of their fifth full-length album. HYBE Music Group's label BigHit Music released an animation containing the message of the new song "Arirang (ARIRANG)" on BTS's official social media at 11 a.m. on March 13.

The animation begins with seven young men gathered around a phonograph in 1896. As the phonograph's spring is wound, the melody of "Arirang," a representative Korean folk song, plays, immediately immersing the audience. Then, the scene follows them crossing the Pacific Ocean on a large ship, recording the song in a foreign country, and sharing it with the locals. As the background shifts to the modern era, BTS appears on stage. The members passionately perform amid purple lights flickering in the concert hall, receiving cheers from the audience. The animation concludes with BTS standing proudly in front of Gwanghwamun.

BigHit Music explained that this video was inspired by the record that "Arirang" was first recorded in Washington, USA, in 1896. Using this historic moment as a motif, BTS contributes to promoting Korean culture worldwide. BigHit Music stated, "We wanted to share the story behind this song with those who are not familiar with 'Arirang.' We hope many people will look up the lyrics and resonate with the unique Korean sentiment embedded in the song."

BTS will release their fifth full-length album "Arirang (ARIRANG)" on March 20. This album marks their first release as a complete group in three years and nine months and includes a total of 14 tracks, including the title song "SWIM." Additionally, on March 21, they will hold a free concert titled "BTS THE COMEBACK LIVE | ARIRANG" around Gwanghwamun Square in Seoul.

This album and concert are expected to be significant milestones in BTS's musical journey and the global spread of Korean culture. BTS has communicated with global fans by reinterpreting traditional Korean culture in a modern way alongside various musical attempts. The "Arirang" project continues in this vein.

Through their fifth full-length album, BTS aims to reexamine traditional Korean music with a modern sensibility and promote the value of Korean culture worldwide. This demonstrates that BTS is fulfilling a role beyond a simple music group, acting as cultural ambassadors.

BTS's project is an example of combining traditional Korean music with modern elements to create a new form, contributing to showcasing the diversity of Korean culture to the world. BTS will continue to strive to introduce traditional Korean culture on the global stage through various musical endeavors.

This album and concert will hold special meaning for BTS's fans and serve as an opportunity to increase interest and understanding of Korean culture. BTS will continue to deliver hope and comfort through music while reinterpreting traditional Korean culture in a modern way.