According to the big data analysis of individual boy group brand reputation in March 2026, Park Jihoon of Wanna One took first place. Jimin of BTS ranked second, and Jin of BTS ranked third. The Korea Corporate Reputation Research Institute analyzed 71,697,396 pieces of big data on the individual brands of 755 boy group members from February 14 to March 14, 2026, resulting in these findings. This is an 8.67% increase compared to 65,978,643 pieces in February.

The brand reputation index is an indicator reflecting the impact of consumers' online behavior on brand consumption, consisting of participation index, media index, communication index, and community index. The analysis of individual boy group brand reputation is used to measure positive and negative evaluations, media interest, consumer communication volume, and more. It also includes brand influence and value assessment analysis, as well as qualitative evaluation.

The top 30 individual boy group brand reputations in March 2026 are as follows: 1st Park Jihoon, 2nd Jimin, 3rd Jin, 4th G-Dragon (Big Bang), 5th Jungkook (BTS), 6th Hwang Minhyun (Wanna One), 7th V (BTS), 8th Suga (BTS), 9th Kang Daniel (Wanna One), 10th Baekhyun (EXO), and so on.

Park Jihoon's brand reputation index was analyzed at 12,995,107. This figure consists of a participation index of 3,958,781, media index of 1,732,406, communication index of 4,083,499, and community index of 3,220,421. This is a 3,129.24% increase compared to 402,420 in February.

Jimin recorded a brand reputation index of 5,012,359, analyzed as a participation index of 202,157, media index of 203,270, communication index of 2,655,193, and community index of 1,951,739. This is a 6.65% decrease compared to 5,369,144 in February.

Jin's brand reputation index was 3,603,550, with a participation index of 185,774, media index of 187,102, communication index of 1,658,691, and community index of 1,571,983. This is a 25.11% decrease compared to 4,811,777 in February.

G-Dragon ranked 4th with a brand reputation index of 3,169,185. It was analyzed as a participation index of 413,267, media index of 377,139, communication index of 1,019,529, and community index of 1,359,250. This is a 2.93% decrease compared to 3,264,742 in February.

Jungkook ranked 5th with a brand reputation index of 2,793,294. It was analyzed as a participation index of 174,997, media index of 175,538, communication index of 1,314,098, and community index of 1,128,660. This is a 41.95% decrease compared to 4,811,777 in February.

Koo Changhwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the analysis of individual boy group brand reputation in March 2026, Park Jihoon's brand ranked first. The big data of individual boy group brands increased by 8.67%. Detailed analysis showed that brand consumption rose by 42.80%, brand issues increased by 4.55%, and brand communication rose by 8.52%. Brand diffusion decreased by 0.40%."

In the link analysis of Park Jihoon's brand, keywords such as 'poignant,' 'aura,' and 'delicate' appeared highly. The positive-to-negative ratio analysis showed a positive rate of 94.25%.

The top 100 individual boy group brand reputations in March 2026 included Park Jihoon, Jimin, Jin, G-Dragon, Jungkook, Hwang Minhyun, V, Suga, Kang Daniel, Baekhyun, RM, J-Hope, Ong Seongwu, Sung Hoon (Enhypen), Heechul (Super Junior), Kyuhyun (Super Junior), Siwon (Super Junior), Kai (EXO), Yang Yoseob (Highlight), Bang Yedam (Treasure), Wonbin (RIIZE), Kim Jaehwan (Wanna One), Minho (SHINee), Yunho (TVXQ), Key (SHINee), Jun (Seventeen), Dohun (TWS), Juyeon (The Boyz), Kang Seungyoon (Winner), Bae Jinyoung (Wanna One), Yoon Doojoon (Highlight), Taeyang (Big Bang), Suho (EXO), Mingyu (Seventeen), San (ATEEZ), Hoshi (Seventeen), Cha Eunwoo (Astro), Ha Sungwoon (Wanna One), Taemin (SHINee), Yoon Jisung (Wanna One), Geonho (Cortis), Jonghyun (SHINee), Kim Jinwoo (Winner), Sohee (RIIZE), Sehun (EXO), Shin Yu (TWS), D.O. (EXO), Daesung (Big Bang), L (Infinite), Jinyoung (GOT7), Jihoon (TWS), Jaehyun (NCT), Wonwoo (Seventeen), Choi Kang Changmin (TVXQ), Park Woojin (Wanna One), Kim Dongwan (Shinhwa), Jeonghan (Seventeen), Taeil (NCT), Lee Minwoo (Shinhwa), Woozi (Seventeen), Mark (NCT), Jeongwon (Enhypen), Dokyum (Seventeen), Ken (VIXX), Lee Daehwi (Wanna One), Onew (SHINee), Sunwoo (The Boyz), Jay (Enhypen), Sungmin (Super Junior), Sunwoo (Enhypen), Sungchan (RIIZE), Seungkwan (Seventeen), Doyoung (NCT), S.Coups (Seventeen), Wooyoung (ATEEZ), Taeyong (NCT), Sion (NCT), Lai Kuanlin (Wanna One), Hyunjin (Stray Kids), Yeonjun (Tomorrow X Together (TXT)), Lee Daehwi (AB6IX), Chen (EXO), Riku (NCT), I.M (Monsta X), Lee Gikwang (Highlight), Soobin (Tomorrow X Together (TXT)), Jaemin (NCT), Hyuk (VIXX), Yushi (NCT), Younghoon (The Boyz), Juhun (Cortis), Anton (RIIZE), Heeseung (Enhypen), Ryo (NCT), Youngjae (TWS), Kyungmin (TWS), Yunho (ATEEZ), Eunseok (RIIZE), Kim Gunwoo (Alpha Drive One), Kim Junsu (JYJ), and others.