Actor Ha Jung-woo is holding a pop-up store to celebrate the launch of the collaborative wine "Makiki Riesling" with Seven Eleven and meet customers.

The "Makiki Atelier" pop-up store, which opened on the 16th inside Lotte Department Store Jamsil AvenueL in Songpa-gu, Seoul, is designed as a space where Ha Jung-woo's personally created artworks and wine are exhibited together. At the event, Ha Jung-woo, wearing a black coat and sunglasses, held a microphone and greeted visitors by introducing a new experience that blends wine and art.

"Makiki Riesling" is a new wine product launched through a collaboration between Seven Eleven and Ha Jung-woo, emphasizing a refreshing taste perfect for spring and an original design. At the pop-up store, Ha Jung-woo's paintings and artworks were displayed alongside the wine, attracting visitors' attention.

Ha Jung-woo was also seen waving and interacting with visitors during the event, expressing his unique sensibility in both wine and art through this collaborative project, offering a more special brand experience.

Earlier, Ha Jung-woo raised anticipation by announcing a meeting with fans on April 1st at Seven Eleven through his official SNS. The "Makiki Riesling," unveiled along with the pop-up store, is available for purchase at Seven Eleven stores and is receiving positive responses from consumers.