
The animation "K-Pop Demon Hunters" won two awards at the 98th Academy Awards, taking home Best Animated Feature and Best Original Song. This once again proved the strength of K-content.
Director Megi Kang dedicated the award to Korea and Koreans worldwide in her acceptance speech. She emphasized the significance of the award by mentioning how long it took for a film featuring protagonists who resemble "people like me" to be made.
"K-Pop Demon Hunters" was a global hit last year, with Hollywood stars waving light sticks and celebrating on stage to the song by Huntrex. The animation triumphed over strong contenders such as "Zootopia 2" and "Elio."
Songwriter Lee Jae explained, "This song is about recovery, not success." He added, "K-pop, which was once mocked in childhood, has now become a culture that people around the world sing along to."
However, a racial discrimination controversy arose during the ceremony. When Lee Jae's colleague was about to continue the acceptance speech, exit music played and the microphone was taken away. This scene was reported by major foreign media such as CNN as "a moment that angered K-pop fans," sparking criticism toward the organizers. Foreign media argued, "They should have been given more time."
This award marks a milestone where K-content has been recognized at the Academy Awards following the Golden Globes. With global empathy and support, K-content is making new history.
The success of "K-Pop Demon Hunters" is regarded as an important case in promoting Korean culture and sentiment worldwide. It is expected to contribute to the development of the Korean animation industry and enhance competitiveness in the global market.
The growth of K-content goes beyond a mere cultural phenomenon, driving economic value and industrial development. It is anticipated that various Korean content will continue to receive greater attention on the world stage.



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