Singer and actor Park Jihoon ranked first in the individual idol brand reputation for March. The Korea Corporate Reputation Research Institute analyzed big data on individual idol brand reputation by extracting 153,223,266 pieces of big data from 1,730 idols from February 19 to March 19, 2026. The brand reputation index was measured by consumer participation index, media index, communication index, and community index.

The top 30 individual idol brand reputation rankings for March 2026 were analyzed as follows: Park Jihoon, BTS Jimin, IVE Jang Wonyoung, BTS V, BTS Jin, Black Pink Jennie, Black Pink Rosé, Black Pink Jisoo, IVE Ahn Yujin, BTS Suga, BTS Jungkook, BTS J-Hope, Black Pink Lisa, BTS RM, BigBang G-Dragon, Red Velvet Joy, aespa Winter, aespa Karina, Girls' Generation Taeyeon, IVE Lay, Red Velvet Irene, Girls' Generation Sooyoung, TWICE Nayeon, EXO Baekhyun, EXO Kai, IVE Liz, IVE Gaeul, Seventeen Hoshi, The Boyz Juyeon, and TWICE Sana.

Park Jihoon recorded a brand reputation index of 10,882,602 in this survey. This consists of a participation index of 2,422,212, media index of 2,243,039, communication index of 2,470,187, and community index of 3,747,163. Park Jihoon's brand reputation index rose 180.61% compared to 3,878,180 in February. Park Jihoon is gaining attention for his passionate performance as Lee Hongwi in the film "The Man Who Lives with the King," which recently surpassed 13.8 million cumulative viewers.

BTS Jimin ranked second with a brand reputation index of 7,627,988. Jimin's participation index is 99,561, media index is 382,124, communication index is 3,749,726, and community index is 3,396,577. This is a 12.10% increase compared to 6,804,336 in February.

IVE Jang Wonyoung ranked third with a brand reputation index of 6,259,485. Jang Wonyoung's participation index is 575,956, media index is 1,660,306, communication index is 1,715,343, and community index is 2,307,880. This is a 0.81% increase compared to 6,209,151 in February.

BTS V ranked fourth with a brand reputation index of 5,585,601. V's participation index is 63,503, media index is 329,516, communication index is 1,949,786, and community index is 3,242,795. This is a 3.20% increase compared to 5,412,388 in February.

BTS Jin ranked fifth with a brand reputation index of 5,216,088. Jin's participation index is 92,388, media index is 360,546, communication index is 2,255,310, and community index is 2,507,844. This is an 11.31% decrease compared to 5,881,552 in February.

The top 100 individual idol brand reputation rankings for March 2026 were analyzed as follows: Park Jihoon, Jimin, Jang Wonyoung, V, Jin, Jennie, Rosé, Jisoo, Ahn Yujin, Suga, Jungkook, J-Hope, Lisa, RM, G-Dragon, Joy, Winter, Karina, Taeyeon, Lay, Irene, Sooyoung, Nayeon, Baekhyun, Kai, Liz, Gaeul, Hoshi, Juyeon, Sana, Kim Chaewon, Kyuhyun, Key, Yoona, YooA, Mingyu, Jung Eunji, Mimi, Lee Seo, Hwang Minhyun, Jiwon, Jihyo, Arin, Yoon Bomi, Park Chorong, Kang Daniel, Dahyun, Minho, Hwasa, Siwon, Sehun, Heechul, Wendy, Mina, Hyojung, Taemin, Suho, Seulgi, Jeongyeon, Chaeyoung, Taeyang, D.O., Kazuha, Sakura, Yunho Yunho, Hani, Heo Yunjin, Ningning, Jinyoung, Jun, Jonghyun, Seol Yoon, Daesung, Limiju, Sung Hoon, Giselle, El, Yuna, Yang Yoseob, Ha Sungwoon, Kang Seung Yoon, Ryu Jin, Ha Eum, Bae Jinyoung, San, Wonhee, Dohun, Shinyu, Cha Eunwoo, Kim Jinwoo, Kim Jaehwan, Sohee, Gunho, Natti, and Yewon.