YEJUN, the leader of the virtual idol group PLAVE, has proven his unparalleled influence, showcasing his status as a "Commerce King."

In a recent live broadcast, while sharing his daily life with fans, YEJUN revealed a list of lip balms he regularly uses. He shared his own "lip balm philosophy," stating that "alternating between several lip balms is better for hydration," and explained in detail the texture, scent, and moisturizing power of each product. This led fans to dub him the "Lip Balm Master."

YEJUN's influence was instantaneous. The specific brands of lip balm mentioned during the broadcast immediately swept the 1st and 2nd spots on the real-time search keywords of Olive Young, South Korea's largest Health & Beauty (H&B) store. When the products eventually sold out one after another on the online mall, YEJUN, checking the situation in real-time, caused laughter by making a cute, flustered plea: "PLLI (fandom name) is truly incredible," and "Shouldn't you leave at least one for me to buy?"

Beyond the lip balm talk, YEJUN communicated deeply with fans through a "One-Verse Karaoke" segment where he listened to fans' concerns and sang requested songs on the spot. He particularly showcased his "ultimate gentleman" charm by performing role-plays of confessing his love in both "Angel" and "Devil" versions.

Meanwhile, YEJUN's group, PLAVE, recently announced their comeback, garnering high expectations from global fans. As PLAVE breaks new records with every activity, all eyes are on the explosive impact they will deliver with this upcoming comeback.