The music video for the title track "HEYA" from global girl group IVE's second mini-album surpassed 100 million views on YouTube, proving its immense popularity.

"HEYA," which has been steadily loved over the past few months, is a song featuring a refreshing yet addictive melody and the members' diverse charms, receiving strong support from the fandom "DIVE." IVE expressed gratitude through SNS, saying, "100M views for 'HEYA'! Your love keeps us going, DIVE."

Additionally, in recently released photoshoot images, the members caught attention by standing side by side in front of a solid-colored background, wearing jeans and tops in various colors, creating a sophisticated atmosphere. The simple yet modern visual concept well showcases IVE's unique trendy style.

Along with active promotions, IVE plans to hold their second world tour, "SHOW WHAT I AM," starting October 31, looking forward to meeting fans both domestically and internationally. This tour is expected to be an important stage for IVE to further solidify their position as a global artist.