Actor Shim Hyung-tak and his wife Saya's son Haru is gaining attention with the release of new merchandise. On March 23, Saya announced the launch of "HARU GOODS," featuring Haru's character, through her social media. The merchandise consists of character illustrations reflecting Haru's unique "bomb hair" hairstyle. Fans are highly interested in how Haru's quirky yet lovable expressions are well captured.

The goods depict Haru's growth process. They include images of a lion's mane (100 days), long hair (200 days), and boyish hair (300 days), evoking memories of Haru's growth for fans. The merchandise is currently available for sale domestically and will be available for purchase overseas starting April 3.

Saya revealed on social media, "Actually, drawing is just a hobby, and I felt a bit sorry to commercialize my child's character, so I never thought about making products." She added, "I wanted to connect with everyone through these products, so this has become a reality." She also stated, "All profits we receive will be donated to good causes," creating a warm atmosphere.

Fans are responding positively to the news of the merchandise release. Comments include, "I've been waiting for this to be released," "Shim Haru is already a 'Sim Star'," and "Doing good deeds from birth, he must be an angel."

Shim Hyung-tak and Saya overcame an 18-year age gap and got married in 2023. They attracted attention last January when they welcomed their son Haru. Shim Hyung-tak and Saya are known as parents who exert a "positive influence." Last January, instead of a lavish first birthday party, they celebrated a modest first birthday at home, earning praise as "thoughtful parents."

Haru's name has a double meaning: "Day" in Korean and "Spring (春)" in Japanese. He has attracted attention since birth for his exceptional hair volume. Haru's unique "pollution-free smile" excites fans and online aunties, predicting a "sold-out frenzy" for this merchandise project.

With the release of this merchandise, Haru's popularity is expected to rise even further. Fans feel a deeper affection through these special goods that accompany Haru's growth. Shim Hyung-tak and Saya's family will continue to have a positive influence and communicate with fans.