
ZEROBASEONE unveiled the team's new logo, signaling a new phase in their activities.
Their agency, WakeOne, revealed the new team logo of ZEROBASEONE (Sung Hanbin, Kim Jiwoong, Seok Matthew, Kim Taerae, Park Gunwook). This logo was designed to maintain the existing team's identity while emphasizing a more refined and solid image. The overall strokes and shapes were restructured to make the team's identity clearer.
The symbol logo is composed of a zero (0) encircling a one (1), visually expressing the bond among the members. The emphasis on '1' adds a sense of ascent and speed, representing the team's continuous upward direction. The full logo symbolically shows the structure where each member's individuality comes together to form the team. The compact logo, marked as ZB1, expresses expansiveness and speed through extending strokes, hinting at future activity expansion.
This logo is the first team signature revealed since ZEROBASEONE announced their new beginning. It encapsulates the team's existing identity while implying their future path. The silhouette image released alongside also conveys a clear presence within a restrained visual, reflecting the team's direction and mature atmosphere.
Through this logo renewal, ZEROBASEONE emphasizes the meaning of a fresh start and raises expectations for their upcoming activities.



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