NOAH, a member of the group PLAVE, is drawing significant attention by revealing his personal tastes and "favorite items" during a live communication session with fans.

In a recent live broadcast titled "Asterum’s Shining Night 2," NOAH showcased his friendly charm by detailing his favorite lip balm, perfume, and even dessert recipes that fans had been curious about.

NOAH shared that he finds it bothersome to apply lip balm frequently, so he regularly uses 'L'OCCITANE Shea Butter Lip Balm,' which maintains moisture for a long time with just one application. He also added his specific preference for the hygienic and convenient stick type.

His perfume, which had been kept a secret until now, was also revealed for the first time. The scent NOAH chose is 'Neroli Amara' by Van Cleef & Arpels. He introduced it as a product that is hard to find even for him, which immediately piqued fans' interest in purchasing it.

NOAH, who recently started enjoying yogurt ice cream under the influence of fellow member BAMBY, picked the combination of Dubai chocolate toppings mixed with strawberries and Oreos as his favorite recipe.

While introducing these items, NOAH showed his sincerity as an artist, saying, "I'm happy to share things that I have personally used and liked with the fans". Immediately after the broadcast, photos of fans purchasing the products mentioned by NOAH began appearing on online communities and social media, signaling an impending "sell-out crisis".

Fans are responding enthusiastically with comments like, "I found my perfume preference thanks to NOAH," "Just finished purchasing the lip balm," and "Tonight's late-night snack is the 'NOAH Special' (yogurt ice cream)".

Meanwhile, PLAVE, the group NOAH belongs to, continues its formidable growth in the global K-POP market through unique musicality and close communication with their fans.