Syoya Kimata of the group JO1 brightened up a luxury brand event with his sophisticated fashion sense and dazzling looks.

On the 30th, JO1's official Instagram posted a photo of member Syoya Kimata with the caption, "Thank you for inviting me to the Prada Beauty Market!"

In the released photo, Syoya poses in a vibrant yellow pop-up space featuring the "PRADA" logo, holding an item with Prada Beauty's iconic triangular design. Syoya paired a brilliant blonde hairstyle with a navy knit that highlighted his neckline, creating a warm, princely aura. His flawless skin and sharp features drew admiration, proving his status as a "visual center."

Syoya shared his thoughts on the visit: "The space, which stylishly reinterpreted a supermarket, was so much fun. I even got a lovely gift through a mini-game. I was so excited to see many stylish and cute designs that anyone, regardless of age or gender, would want to have."