Hanssem has launched a new campaign, "Round and Round Hanssem," emphasizing the brand's premium value. Chef An Seong-jae and actress Jung Eun-chae participated as exclusive brand ambassadors in this campaign.

Based on 56 years of accumulated design expertise and confidence in quality, Hanssem offers consumers premium interior solutions. In the campaign video, Chef An Seong-jae focused on detailed aspects such as the pantry's internal storage efficiency, layout considering workflow, and durable finishing materials, delivering the line, "When it comes to the kitchen, I trust my judgment above all else." Hanssem's premium lines, the "Kitchen Bach" and "Euro" series, have been recognized for their unwavering sturdiness and user-centered design for over 10 years.

Jung Eun-chae introduced the signature dressing room, representing Hanssem's storage system, in the video. She said, "Anyone who cherishes their clothes will fall in love with this dressing room at first sight," presenting the product as a solution to storage shortages and space efficiency issues. The signature dressing room is explained to maximize space efficiency using a customized modular system and top-quality hardware, maintaining warp-free quality even after long-term use.

At the end of the campaign video, the phrase "After all considerations, round and round Hanssem" is inserted, emphasizing trust in Hanssem's design capabilities, quality, and after-sales service amid various choices. Hanssem plans to sequentially release episodic videos detailing the kitchen and storage quality with the participation of Chef An Seong-jae and Jung Eun-chae. A Hanssem representative stated that this campaign was planned to intuitively convey the brand's design philosophy and quality standards.