
CORTIS is gaining attention in the advertising industry by actively collaborating with brands across various sectors such as IT, fashion, beauty, and food and beverage. Brands are focusing on the team's spirit of challenge, authenticity, and the meaning behind their name, which signifies "thinking freely beyond the standards and rules set by the world." As a "young creator crew" that co-creates music, choreography, and videos, CORTIS showcases creative energy, which creates synergy when combined with the philosophies of each brand.
A representative collaboration is the partnership with the global company Apple. On March 13, CORTIS participated in the talk stage "Spotlight: Coloring Outside the Lines with CORTIS" held in Myeongdong, Seoul, to celebrate Apple's 50th anniversary. Apple introduced CORTIS as a "team that shows unique colors," and the members shared their creative experiences using Apple products. Additionally, CORTIS continues innovative collaborations, such as releasing the performance video of the debut album track "GO!" as exclusive content for Apple Vision Pro.
The metrics of collaborating brands also showed an upward trend. On February 26, the lyrics of the new song "YOUNGCREATORCREW" were revealed for the first time through Hancom Typing's Sansungbi game, resulting in an 11-fold increase in game plays on the day and about a 5-fold increase in active users in the U.S. In the case of the skincare brand Toriden, a planned product featuring CORTIS as the exclusive model sold out within 10 minutes.
CORTIS's unique achievements are also drawing attention. Their first mini-album ranked as the second "double million seller" among all K-pop debut albums (according to Circle Chart). The team's official Instagram and TikTok accounts each surpassed 10 million followers, becoming the first K-pop boy group debuting within the last five years to do so. Based on their rapport with teens and young adults, they also collaborated with edutech company ZEP's participatory learning platform "ZEP Quiz." In addition, they are active as models for various brands such as KT, Red Bull, Vans, and Acuvue.
The advertising industry's interest continues with CORTIS's comeback. On April 1, April Fool's Day, several brands posted content featuring portraits of CORTIS and the title track "REDRED" from their new release on their SNS accounts, attracting attention. The "REDRED" single and music video are scheduled to be released on April 20, and the second mini-album "GREENGREEN," containing a total of six tracks, will be released on May 4.



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