Othererror announced on the 3rd that it has selected actor Byun Woo-seok as the brand's first official ambassador.

Othererror plans to launch a new project called the "Poetic Project" together with Byun Woo-seok. Unlike previous campaigns, this project focuses on expanding the artist's worldview through narrative-centered creativity. The brand stated that through the "Poetic Project," it aims to interpret the artist's identity and individuality into the brand's visual language, presenting the outcome as the "Poetic Universe."

A brand representative explained the reason for selecting Byun Woo-seok as the ambassador, saying, "He perfectly embodies the image of 'youth' that Othererror has consistently focused on, and aligns with the brand's pursuit of the 'Post Minimal' direction." They added, "It is meaningful to take the first official step with actor Byun Woo-seok, with whom we have maintained a long-standing relationship," and "We wanted to project the actor's unique narrative through our aesthetic perspective to create a new artistic horizon." Furthermore, they said, "The Poetic Universe we will create with Byun Woo-seok will become a new milestone that encompasses culture and the spirit of the times beyond fashion."

This project will proceed sequentially, starting with the release of the film and lookbook for the 26SS main collection "EUREKA MOMENT." Meanwhile, Byun Woo-seok recently finished filming the upcoming drama "21st Century Great Lady" and is preparing for its broadcast.